Neuromarketing

The major I would like to get into is Psychology and minoring in marketing. Neuromarketing is something that I have studied and it goes straight to the consumers brains and answers the question why we buy because most of our buying decisions are made in our subconscious. For example, when you go into the grocery store, all the purchases that you make are noot conscious. I read about a study that was done by Martin Lindstrom scanning more than 2,000 brains spending 7 million dollars to find out why consumers buy. He wrote a book that told the results of the study. The results were suprising. What these neuroscientists did was flashed images and logos infront of 2,000 people. When they showed images of cigarette warning labels, the craving spot in the brain light up and most people craved cigarettes, which is very shocking because some of the European and Chinese warning labels include pictures of dead lungs and open heart surgeries.
A. Lee